E Myth Mastery : The Seven Essential Disciplines for Building a World-Class Company
Michael E. Gerber
NPR 1,296NPR 1,440
-10%Martin Lindstrom
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Buyology : How Everything We Believe About Why We Buy is Wrong Martin Lindstrom Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.
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Michael E. Gerber

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