Insightful Inc.: How to Build an Insightful and Consumer-centric Organization

About this book

EVER WONDERED WHY SOME BRANDS JUST GET YOU? Insightful Inc. by Manish Makhijani spills the beans on global FMCG giant Unilever’s secret sauce for winning over consumers. Packed with insights from Makhijani’s years as their Global Consumer Market Insights director, this book shows you how to create a consumer-centric business where everyone in the organization is trained to make decisions keeping consumers at the front and centre. Say goodbye to boring market research. Discover how to develop game-changing insights that drive smart decisions, spark innovation, and give your business a competitive edge. LEARN HOW TO: • Turn everyday observations into actionable insights • Inculcate consumer centricity into the core of your organization • Draw inspiration from Unilever’s successful strategies and actionable frameworks • Create an evolving and cutting-edge consumer insights capabilities in your organization that can be the backbone of meaningful growth Whether you’re just starting out in marketing, a seasoned pro, or a top executive, Insightful Inc. gives you the tools to make consumer understanding the heart of your business. Dive into Unilever’s success stories and get ready to transform your approach—because knowing your customers isn’t just important, it’s everything! Foreword by SANJIV MEHTA, Former CEO, Hindustan Unilever Limited