The Innnovator's Dilemma : When New Technologies Cause Great Firms To Fail

About this book

Publication date :  9 April 2024 Edition :  New Print length :  320 pages The Innovator's Dilemma goes a bit deeper than just explaining failure—it shows how and why disruption happens and what makes it so hard to respond to. Clayton M. Christensen argues that successful companies are trapped by their own strengths: they focus on profitable customers, invest in proven technologies, and avoid low-margin opportunities. This makes them ignore early-stage innovations that seem weak or unimportant—but those innovations steadily improve and eventually take over the market. The book also suggests practical ideas, like: Creating separate teams or companies to explore disruptive technologies Entering small or emerging markets early instead of waiting Accepting short-term losses to survive long-term change Overall, it’s not just a warning—it’s a framework for understanding innovation, competition, and why industry leaders can suddenly lose their dominance.