The New Brand You: How to Wow in the New World of Work

About this book

Review Everybody talks about personal branding. But Catherine Kaputa shows what to do about it. Her framework for establishing your own brand, at once personally revealing and professionally enhancing, makes this book an important read for the new world of work. ― Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret Kaputa is brilliant: Fix yourself before fixing the world. ― Al Ries, Marketing Hall of Fame inductee and author of Positioning It's critical to stand out as someone of value in today's new world of work. Leveraging insights from the world of advertising, Catherine Kaputa's new book shows you how to succeed in today's increasingly virtual and hybrid workplace. Insightful, empowering and fun to read. ― Dorie Clark, Wall Street Journal bestselling author of The Long Game and executive education faculty, Duke University Fuqua School of Business Book Description In person and online, discover the best way to position and market yourself in the new world of work. From the Back Cover Discover the best way to market yourself in person and online in the new world of work It has never been more important to consider your personal brand and influence than in the new world of virtual and flexible working. Of all your goals in today's professional landscape, branding yourself in a way that is focused, different and relevant is the most important job of all. If you don't brand yourself, other people will. Using 10 personal brand strategies based on those used by global brands, award winning author and branding guru Catherine Kaputa shows you how to succeed in today's increasingly challenging workplace. The New Brand You is accompanied by an online assessment to enable you to easily find the right positioning for Brand You and develop a personal marketing plan for success. About the Author Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.